Tricylcle Blog

Millennials Are Our Future

Several days ago a random tweet captured my attention.  In response to a presentation regarding “the pitfalls of hiring millennials” a 50-year-old proudly tweeted “that’s why I will never hire a millennial”.  Really?

One cannot ignore the facts;  in 2015 over 50% of the workforce will be in their 20’s and by 2030 75% of the talent pool will be categorized as a millennial.  How does a millennial fit into the future landscape of the corporate world?  What is so different about hiring people from the selfie generation?  Certainly my 50-year-old twitter “friends” assessment of an entire generation is unfounded?  Or is it?  Check out a few stats along with my assessment of each one.

  1. 33% of young professionals under age 30 prioritize social media freedom over salary;  Why would you not allow social media freedom?  Create a great corporate culture and let the free marketing of your organization flow!  This doesn’t mean you will get them cheap, but if the comp is close, open culture will win out.
  2. 70% of college grads leave their first job after graduation within two years;  Perfect, get a bit of experience and come work for our amazing start-up, time to put the current graduating class on a two-year campaign.
  3. 3 out of 5 students expect to be able to work remotely; great, smaller or no office space means lower overhead and we can take advantage of social media and video conferencing for meetings.  Create desk shares and reduce square footage and geography becomes less an issue.
  4. 30% started a business in college; bring that knowledge and thirst here!  Perhaps a new company perk for companies should be “work for us and 2-3 years from now we assist you in starting your own (non-competing) business”.
  5. 40% thinks blogging about workplace issues is acceptable; make the workplace awesome and blog away, offer them access to the company blog and talk about the business (not all business, but some).
  6. 69% want more freedom at work; and 100% of employers want results…you can have all the freedom you want as long as the results are there.  Freedom of thought means products and services become more creative.
  7. 75% want professional mentors; done….and most employers want employees to ramp up quickly and to learn from their best.
  8. 91% expects to stay in their current job fewer than three years; go back to #4, turn that into a positive.
  9. 72% entering the workforce want to make a direct social and environmental impact; most companies want a well-rounded employee, someone with depth, so this works out perfect.

I own a start-up and stuff changes around here everyday!  Millennials are programmed with an entrepreneurial mindset and strong desire to get stuff done!  My prediction for the future; large companies will need to adjust their work styles with intrepreneurial elements allowing for free thinking, personal responsibility and focus on open communication.

Millennial does not equal lazy no more that baby boomer equals hard work.  People are people and the future talent pool is changing whether you accept it or not.  Today’s 15-year-old will be a driving force for our organizations in the very near future.  Does that scare or excite you?  Either way you can’t change it.

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Creative and Sexy Job Postings Rule

When was the last time you deciphered a complete job description?  Hiring managers, recruiters and HR folks, do you study the posting specifications prior to the cut and paster that undoubtably will flood your inbox with applicants?  Insert yourself into the applicants shoes and answer this; “when was the last time anyone read every line of copy on a website, career page or job posting?”

We graze, glance and look-see.  We are skimmers!

Well written words (or copy) has its residence in the modern posting, however it is, brief, stunning and impactful.  Billboards remain successful due to the finite time required to read and digest the message while driving 85 miles per hour!  We are always on the go, glancing, grazing and skimming information.  Your job description should follow the billboard rule.

Netflix is searching for a Grammaster (Instagram Master); a candidate(s) to travel the county for two weeks, all expenses paid with a salary of $2,000 USD per week.  The posting was simple and provided all data required for submitting an application.   The process is simple;

  1. Follow @Netflix on Instagram
  2. Hashtag 3 of your best pictures with #grammaster

Creating these types of postings attract the talent they are seeking; ability to take great pictures and use social media.  The process was not lengthy or laborious, It was  interactive, engaging and fun.  How do you think the job will be based on the process?  Thought so….now never let me see a miserable thesis style job postings again.

Netflix job post 2 Netflix job post1

Check out the original Netflix job posting at:  http://grammaster.netflix.com

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Attract Talent with Video

The year was 1895 and the first movie was shown to a mass audience in Paris, France (I am certain your first thought was Paris, Texas).  Around the time of the Great Depression, the first televisions begin appearing in U.S. homes and by 1981 MTV premiered with “Video Killed the Radio Star”.

86 years passed from the first movie to mini productions based on another societal driver; music.  Technological evolution regarding video has accelerated since 2005 with the advent of YouTube including mobile recording capabilities, video messaging, and mini recordings with Vine, Instagram and Hyperlapse.

So why are so many companies hesitant to advertise with videos for attracting talent?  The power of video is apparent, considering the revenue it generates and the number of industries harnessing it’s power.  Retail, music, and other marketers spend significant budget to generate the perfect visual message that captures the hearts and minds of consumers.

Potential employees are consumers.  Companies should utilize the same methods when attracting employees, especially in the competitive fields of technology, retail and sales.  Below are a few samples of great employer based videos.

Spotify:  Meet the Team

Fifth Group:  Join the Family

Why Work at Twitter

Google:  Do Cool Things That Matter

Above are companies with different styles, all showcasing the hiring needs without blasting the lackluster message of “We’re Hiring” into a fruitless black hole.  Why video?  Simple.  Video will kill the written job ad and has a longer shelf life. Clips are easy for people to digitally share (and much sexier) and serve as marketing collateral.

Set your company apart with three simple words; lights, camera and action!

poloroid camera

12 Ways to Improve Recruiting

The top 3 hiring sources for most organizations are; Employee Referrals (24.5%), Career Pages (23.4%) and Job Boards (18.1%)  *source CareerXRoads

According to my iPhone calculator that accounts for 66% of hires.  Guess what?  You don’t need a “talent acquisition consultant” to drive applicants to any of these!  As a matter of fact 6.8% of hires are from a “direct source” meaning an internal recruiter is responsible for 7 hires per 100!

Based on this data, I am amazed that so many talent acquisition teams are simply doing it wrong!  “But, someone has to manage the applicants when they come in…” and “someone has to post the job description and make sure they go to the ATS…”  I say “Really?”

“Well there is employer brand integrity…” and “we have to build a pipeline”, again I say, “Really??”

Hear me out, I am not saying companies ditch their recruiting expertise, I am saying the role has evolved and you need marketing and sales  wrapped in a recruiting body.   Lame, long-winded job descriptions provided by HR are pointless.  Lazy social media post “Hiring” with a link to long-winded descriptions is as useful as a teat on a boar hog (for you non Southerners, I’m saying boobs on a boy pig)

Check out these 12 tips to get you started on the road to recovery:

  1. Data; know it and use it.  Where are your top hiring sources? (not applicant sources, HIRING sources), if you don’t now, that’s a problem.
  2. Marketing;  Sell top talent on why they should leave X and come work for Y over A, B ,C, D, E…..
  3. Two way communication; it’s not a “talent community” if both parties are not speaking to each other (more on communities in another post)
  4. Shorter is better; postings should be short and to the point and use a sizzle header (meaning, you don’t want every job to read the same in the first two lines of Google, Indeed, Monster etc… think about it…..preview panes)
  5. Ditch the “requisition mentality”;  build a community of engaged people who you hangout and share two-way dialogue with, vs “here’s my job, are you interested”?  Your lack of hires from this silly source should be proof enough.
  6. Create content;  Create useful content such as blog posts, employee testimonials, video documentaries of your employees etc… this is different from pushing corporate content about how “Everything is Awesome”
  7. Be open;  in social, in interviews, on your profiles, on the career page.  Do not delete negative comments, address them.
  8. Storytelling; develop a real story and use it to attract targeted talent, quit wasting time blasting and hoping someone bites.
  9. Employee Referrals; it’s more than “increase the bounty”….give your employees a reason to refer people to you organization, if your org sucks than change it, if you are unable to change it leave and go somewhere great!
  10. Career site; it should kick butt and have very little copy (words) and heavy on pictures and video..AND allow for a community where both parties can speak.
  11. Job Boards; don’t ditch them quite yet (I would have said differently a year ago, however the data supports this statement) but use the correct ones and source heavily from them…meaning identify companies you want to pull from and speak to people in said company and then ask them “who do you know”… it really works!
  12. Sourcing; if you’re sourcing team brings you the name and contact for someone who fits the bill but does not have a “resume” pick up the frigging phone and RECRUIT them; resume does not equal candidate, people who potentially fit your role equal candidate.

I could go on but I believe you get the point.  47% of the workforce in 2014 will be Gen Y, guess what?  They are the Twitter reading, Tumblr trolling, Instagram showing and YouTube watching generation.  They ain’t got time for most of this!

Open Mic Twitter

6 Places to Tell Your Employer Story

One of these days I am going to take a camera crew and just walk into a company and ask “tell me your story”.  Every company, like every person has a story to tell.  In the business of employer branding we want to tell a compelling story that reaches a targeted audience and answers the question “why should I leave my job and work here”?  Thus the guerrilla style plan of busting in unannounced and recording or live streaming your employees responses!

So when you have a great story to tell, where do you share?  What are the outlets for reaching a mass target audience?  There are tons, but below are six that you can start today!

Job descriptions

Add links from your YouTube videos and share within the footer or create hyperlinks within the body.   Keep the job descriptions to a minimum amount of words and let the video speak for itself; nobody has time to read your novel of repetitiveness, besides it is better to show than tell.  Don’t have a YouTube careers channel?  Get Google, create a channel and upload videos.

Employees

What do you think your hundreds or thousands of employees talk about every day with their friends and previous co-workers outside of the office?  The answer is YOU!  Give them something to talk about.  By the way, they are talking over their social networks everyday (many times during work hours) so give them something to share….video links, clips from Vine, photos on the corporate Facebook page….provide digital collateral that does not suck and watch your employer brand grow (also known as Word of Mouth).

LinkedIn

Duh!!!  Of course people are looking for information on LinkedIn.  The LinkedIn stream is bubbling over with links, stories, videos and those stupid “IQ” test about “the next number is…”  The best time to strike on LinkedIn is 8:00 a.m. – 9:00 a.m. and 5:00 p.m. – 6:00 p.m.  Yep, that’s how employees are starting their days so  why not give them a message or link of the day (or week)?  Also, show and encourage them to place video links in their profile and share company information (like hot jobs) in their profiles.  Send them the message and they will post it!

Pictures

When you see a picture who is the first person you look for….yourself?  Tag your employees with in picture of company events (cool, fun stuff, not a boring meeting) and they will share.  Create a sense of family with the people you see for 8+ hours per day.  There are great places to share images including Instagram, Facebook, Flickr, G+ etc….  Oh, and it’s ok if employees share these during work hours, because they are going to anyway.

Blogs

Let your employees have a voice!  Create a campaign around new hires or why someone left (insert big company name) to come work for your start-up.  This is a great place to have employees write posts or create videos and share their experiences.  Create a blog calendar were at least 3 times per week your employees have an opportunity to be the journalist.  Host the employee blog on your corporate careers page within the directory and watch you SEO value increase without paying out the butt for it!

Vine

It’ real, it’s short and you can embed it!  Create contests around employees sharing their thoughts on the company in short, creative clips.  Maybe a real-time “what’s happening around the office now”.  Take the best ones and embed them to your career site.

There are tons more of these idea and great places to tell your employer story!  Watch closely because I very well may bust up into your organization with a camera and ask “why do you work here”?  It will only be accessible to the 8 billion people in the world with access to the internet.

 

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17 Employer Branding Strategies for 2014

Employer branding is one of the hottest recruiting trends of 2014.  The term seems to be on the tongue of many C-level HR leaders but my question is “will companies truly build employer brand equity or will this be just a hot phrase for 2014″?    Below are 17 focus points when building a great employer brand;

  1. Start with the loudest part of your brand, the career landing page and create a visually appealing and near textless career portal.
  2. Digital marketing equals recruiting; utilize campaigns, landing pages and develop a personality for the recruiting team (they are the front line of contact).
  3. Ensure your talent community is worth joining.  Does it provide something your job notifications, social channels and ATS don’t?  If the answer is yes, then you are doing it correctly.
  4. Hire recruiters and HR folks that can give you innovative accomplishments and goals.  This one is free: Just saying you “do social recruiting” is not innovative.
  5. Data rules! Make decisions in the recruiting process (i.e. tools to use, sources of hires, media spend etc…) based on data, chances are most of the information you require is in your ATS.
  6. Resumes are dying, ensure your systems accept social media profiles (especially LinkedIn) as a resume replacement.
  7. One click apply; two click acceptable but three or more is just dumb.
  8. Mobile optimized pages….best mobile strategy available.
  9. Do not advertise “mobile” if your mobile strategy is applying on a device and then being required to go to a desktop/laptop to complete the application process (see #6 for a resume work around on mobile).
  10. There are tons of recruiting software tools; do your research and know what they do….exactly what they do (they are not all designed to increase applicants, that’s a sales pitch).
  11. Video; short, simple and to the point…oh and have a story to tell, if your video sucks, guess what candidates think about your company!
  12. Video; interview with it…..
  13. Social media is more than throwing up a Facebook page and creating tweets;  highlight your organization and communicate externally and internally through all social channels.
  14. Employees must have access to social networks at work….oh wait they do, their mobile devices.  Don’t be a social media workplace czar.
  15. Market to your internal employees often!  Employee referrals can be up to 50% of your hires and internal employees will leave you for another company doing something you need done (and have an open requisition for…)
  16. Gamification; make work fun!  Create games around things like employee referral where people are rewarded with points, prizes and recognition.
  17. Candidate experience….know what it is, test it and focus on it daily!

These 17 employer branding strategies may seem overwhelming or even foreign.  I am often asked, “where do I start”?  The simple answer is “with a business plan”.  Document your plan, determine a budget and then decide if you need outside help to create a killer strategy and employer brand plan.

Make your 2014 goal to be an employer that communicates and showcases their story…..that’s how you fill requisitions.

Talent branding

Invest in Talent Branding

“Bootylicous” is now in the dictionary and means “attractive/sexy”. The term “crunk” means “very excited and full of energy”. Although not the everyday vernacular of recruiting and HR professionals, both of these terms describe HOW you should be doing your talent brand.

In a recent LinkedIn white paper, a talent brand is defined as “the highly social, totally public version of your employer brand that incorporates what talent thinks, feels and shares about your company as a place to work. Another way to say it is “everything your company does from a recruiting perspective is being watched and discussed in social media”.

Will every brand be sexy? It really depends on your definition of sexy. People are attracted to different kinds of artwork, literature, architectures and preferences that they find sexy. Companies must build a bootylicious and crunk talent brand, but have to keep it real. Below are a few keys to keep in mind while building your talent brand:

  • Tell the truth! If your company’s claim to fame is longevity and “safe”, there are people who will find it sexy. Everyone doesn’t want a Google environment.
  • Market Perception. Be aware of what current and past employees are saying about working for you. It’s best to find out while they are still employed through; surveys, lunch & learns etc…not by cruising over to Glassdoor.com and learning the hard way.
  • Turn to the dark side; meaning go to the blogs, chat rooms and uncontrolled sites where people discuss your brand. It is one thing to have your employees complete a survey before the holidays and totally another to read the blog of an ex employee.
  • Strategy: know where you want to be and create a scorecard with milestones to drive the actions required for building the right talent brand.
  • Measure: similar to strategy, brands must measure their success, identify shortcomings and push towards the goal.
  • Buy-In is required from the highest level in the organization….if they don’t support the efforts, it will fail or best case seem fake.
  • Do something: at minimum, don’t pretend that talent branding is just a new term or a fad. Socialization and sharing of all information is here to stay and the workplace is usually in the everyone’s top 3 things to discuss.
  • Influence the message; whether you participate or not, people are talking about your brand and if you MUST encourage ambassadors within your organization to speak. Long gone are the days of building a singular website with all the data the company desires, messaging now belongs to the masses!

Now go throw on the best pair of bootylicious Monday morning HR suit pants you can find and get your talent brand CRUNK! YEAHHHHHHH!