17 Employer Branding Strategies for 2014


Employer branding is one of the hottest recruiting trends of 2014.  The term seems to be on the tongue of many C-level HR leaders but my question is “will companies truly build employer brand equity or will this be just a hot phrase for 2014″?    Below are 17 focus points when building a great … Continue reading

Invest in Talent Branding

Talent branding

“Bootylicous” is now in the dictionary and means “attractive/sexy”. The term “crunk” means “very excited and full of energy”. Although not the everyday vernacular of recruiting and HR professionals, both of these terms describe HOW you should be doing your talent brand. In a recent LinkedIn white paper, a talent brand is defined as “the … Continue reading

Social Recruiting Will Die!

SoMe Icons

Do you remember the archaic language of the 60′s “groovy” and “dig it”.  I remember my first real world job in the late 90′s and everyday hearing the word “synergy” and thinking to myself “huh”.  Those terms today seem dated and tired (much like wearing a tie to work where you talk on the phone at your desk … Continue reading

Social Media Strategy: LinkedIn

LinkedIn Logo 2013

The number one question to ask yourself when developing your corporate social media strategy is:  “What is the impact and alignment of the social strategy and business goals/objectives?”  You should first start by looking at three key criteria; Strategy:  plan that marries your business objectives and your business insights to your users Enablement:  active commitment to becoming … Continue reading

Quit Cold Calling Me!

rotary dial_WP

It never fails, a new job post hits my career page and within 2 hours I receive the following phone messages and emails; “This is John Smith with XYZ Staffing, I was hoping to connect and see if my firm could assist with any of your openings. We specialize in EXACTLY WHAT I JUST POSTED” “This … Continue reading

Are You Innovative Enough?

Darth and Stormtrooper_WP

Ask yourself a question….”what is the most innovative thing I have accomplished professionally this year?”  My journey started with a New Year’s resolution.  That resolution included being happy at work, using my creativity to build something cool and never being required to wear a tie ever again. Thus began a new job search in January 2011.  As … Continue reading

SHRM-Atlanta Conference: Future of Talent Acquisition

future eye_WP

Orignal Post appeared on the SHRM-Atlanta blog  Did you know that there are over 1 billion (with a “B”) smart phone users globally?  By 2015 smart phone usage will overtake desktops.  Do you think this mobile explosion will have an impact on talent acquisition?  Consider this scenario… The year is 2015, the war for top … Continue reading

Network Your Butt Off!


April 1999 – August 2005:  I was working for a great company and as the Talent Manager had spent 6.5 years building a 450+ person team!  Like any company we had ups and downs, but there were a lot more ups! September 2005:  With great remorse, I resigned. October 2005:  The great company, were I … Continue reading

13 Reasons You’re NOT a Social Media Expert

Benefits Question

If you Google the term “social media expert” you will find tons of posts and writings on the topic.  I have met many so called “experts”, several whom contribute to blogs and a few that have written papers and  even books regarding this topic.  I was recently amazed to find a collection of these experts were unable to provide a … Continue reading

LinkedIn Has A New Profile Layout!

Logged into LinkedIn tonight and guess what I found…a new layout!  Back in 2009 they tested a new layout that went over pretty well (remember the picture on the right side).  A lot is changing at LinkedIn, especially since May, and looks like they are gearing up cosmetically….or is it just cosmetics? Upon a quick … Continue reading

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