Do you remember the archaic language of the 60’s “groovy” and “dig it”. I remember my first real world job in the late 90’s and everyday hearing the word “synergy” and thinking to myself “huh”. Those terms today seem dated and tired (much like wearing a tie to work where you talk on the phone at your desk all day). The term “Social Recruiting” will suffer the same fate.
The title “Social Recruiting Will Die” is purposely misleading, it was meant to make you say “what the *%$#” (that never happens with sites, give you a heading and suck you in). The real conversation is not “social recruiting will die” but one of how archaic the term is already. The shelf life of new things today is 6-12 months and “social recruiting” is 3 years overdue.
Admission of guilt, I use the term regularly. Furthermore, I am leading a discussion at SHRM-Atlanta’s spring conference on Tuesday, April 30 titled “Social Recruiting: Brand, Hire and Engage”. Below is a synopsis of my track is:
This session will focus on recruitment branding via new/digital media. We will discuss branding your talent acquisition department through social channels including; Facebook, YouTube, Twitter, LinkedIn and blogs. Attendees will also learn about unique talent acquisition and engagement tools to utilize during the recruitment process. You will walk away with a social strategy and fresh ideas to distinguish your brand. If you want to learn how to communicate your brand across multiple channels, deliver a social strategy and incorporate video into your talent engagement, this is the session to attend!
In reality social recruiting is not dead, it is very much alive! The term will far outlive it’s shelf-life and recruiting will always be social no matter the technologies or grooviness of the future. Can you dig it? Sorry, I refuse to use the 90’s term, mainly because I would rather say “work together”.
“You can wrap a turd in tinfoil and call it shiny, but it’s still a turd in tinfoil” – Unknown old man from my hometown.
Come by my session at SHRM-Atlanta 2013 conference on Tuesday, April 30. Follow the #shrmatl13 hashtag and me on twitter @alexputman